Cookie Policy
What are cookies?
Cookies are small text files that a website stores on your device when you visit it. They allow the site to remember information about your visit, like configuration preferences, so your experience feels more useful and personalized.
We also use similar technologies such as tracking pixels, web beacons, and third-party scripts, which work in the same way and are covered by this same policy.
Why do we use cookies?
Keep the site running properly at a technical level.
Remember your browsing preferences and settings.
Understand how users interact with the site so we can keep improving.
Measure the performance of our campaigns on Meta Ads, Google Ads, and other platforms.
Show content that's relevant to your interests and past behavior.
Detect and prevent fraud or unauthorized activity.
Types of cookies we use
Required for the site to work. They don't collect data for marketing and don't require prior consent.
| Cookie | Purpose | Duration |
|---|---|---|
| _session | Keeps the session active during your visit | Session |
| csrf_token | Protection against cross-site request forgery | Session |
| cookie_consent | Stores your cookie preferences | 12 months |
Help us measure traffic and site performance. All data collected is aggregated and anonymous.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_XXXX | Analytics session state | 2 years |
| _gid | Identifies users (daily refresh) | 24 hours |
| _gat | Throttles request frequency | 1 minute |
Allow the site to remember your choices and offer a more personalized experience.
| Cookie | Purpose | Duration |
|---|---|---|
| lang_pref | Remembers your preferred language | 12 months |
| tz_offset | Stores your timezone for scheduling | 6 months |
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Measures Meta Ads performance | 3 months |
| _fbc | Facebook ad click parameter | 3 months |
| _gcl_au | Google Ads conversions | 3 months |
| IDE | Google personalized advertising | 13 months |
| li_fat_id | LinkedIn Ads conversions | 30 days |
Google LLC (Analytics, Ads, Tag Manager)
Meta Platforms (Facebook Pixel, Instagram)
LinkedIn Corporation (Insight Tag)
Calendly or equivalent scheduling tool
GoHighLevel or other CRM and automation platforms
Legal basis for cookie use
Consent: for analytics, advertising, and tracking cookies, we ask for your consent through the cookie banner before placing them.
Legitimate interest: for strictly necessary and basic functionality cookies that are essential for the site to operate.
Contract performance: for cookies tied to contracted services, such as scheduling or support tools.
Your consent and how to manage it
When you visit our site for the first time, we show you a banner where you can accept all cookies, decline non-essential ones, or customize your preferences by category.
You can change or withdraw your consent at any time through the "Manage cookie preferences" link in the footer. You can also manage them directly from your browser:
Disabling certain cookies may affect how the site works and the quality of your experience.
Duration and retention
Session cookies: deleted automatically when you close your browser.
Persistent cookies: remain on your device for a set period, ranging from a few minutes to 2 years depending on the type. You can delete them manually from your browser at any time.
Exact durations for each cookie are listed in the tables in section 3.
International data transfers
Some third-party cookies may involve transferring your data to servers located outside your country of residence, including the United States and Canada.
These transfers occur with providers like Google, Meta, and LinkedIn, all of which have recognized data protection mechanisms in place, including the EU-US Data Privacy Framework, PIPEDA provisions applicable in Canada, and standard contractual clauses for other jurisdictions.
Your rights regarding cookies
Withdraw your consent at any time, without affecting any prior processing.
Access information about which cookies we use and why.
Request deletion of the data collected through cookies, to the extent technically possible.
Object to your data being used for advertising or profiling purposes.
To exercise these rights, reach out to us at:
Updates to this policy
Digital North may update this Cookie Policy when needed, for example when we add new tools, adjust our marketing activities, or when applicable regulations change.
When we make significant changes, we'll let you know through our website and, where appropriate, ask for your consent again.
Have questions about how we use cookies? Reach out at