Businesses that improved their
acquisition.
We work with service businesses across different markets. Here are some of the projects and what changed in each one.
Lima, Peru · Meta Ads · $5,000/mo in ad spend
They were running Meta Ads and getting messages, but counting every contact as a result. There was no way to know how many were actually converting into real patients or which campaigns were generating valuable appointments.
New patients per month on the same budget
Cost to acquire each new patient
More revenue generated without increasing ad spend
Miami, FL · Google Ads · $1,800/mo in ad spend
100% dependent on Thumbtack and Angi, paying $38 per lead with tight margins. No owned channel, no way to scale predictably, and competing against dozens of providers on the same platforms.
Extra margin on every new client acquired
Of new clients with no marketplace commission paid
Cost per new client (owned channel vs marketplace)
Houston, TX · Google Ads · $12,000/mo in ad spend
They were spending $12,000/mo but had no real tracking in place. Once measurement was implemented, they discovered that many of the consultations they thought they had simply weren't being tracked. The budget was spread across keywords without separating real buying intent from informational searches.
New potential cases per month
Cost per potential case generated
The $12,000/mo in ad spend started generating measurable results for the first time
Toronto, ON · Meta Ads · $2,500 CAD/mo in ad spend
2 to 3 clients per month, all from referrals or organic Instagram. Programs priced at $1,500 to $3,000 CAD with no acquisition system. Had tried paid ads before with no results because there was no funnel or follow-up process in place.
Additional revenue per month (conservative estimate)
New clients per month
The system was generating more revenue than it cost to run
Results improve when the structure makes sense.
Structure matters more than budget. In every case, the first job was to get the acquisition process in order before scaling.
Without real measurement, optimization isn't possible. In several projects, part of the improvement came from properly measuring things for the first time.
Paid media works better as part of a system. Channel, funnel, follow-up, and sales process all aligned together generate results that actually hold up.