Legal

Privacy Policy

Applicable for LATAM, USA & Canada
Last updated: May 2025
What's included
1

Introduction & who we are

Digital North (referred to as "we" or "Digital North") is a performance and growth agency focused on service-based businesses across Latin America, the United States, and Canada. Our core work involves designing, managing, and optimizing client acquisition systems through digital advertising, marketing automation, and sales consulting.

This Privacy Policy explains how we collect, use, store, and protect the personal information you share with us through our website, contact forms, discovery calls, and any other communication channel.

By accessing our website or providing us with your information, you agree to the practices outlined in this policy. If you do not agree, please refrain from using our services.

2

Information we collect

We collect information when you fill out a form, schedule a call, interact with our ads, or reach out to us through any channel. This may include:

Identity: full name, job title, and company.

Contact: email address, phone number, or WhatsApp.

Business details: industry, company size, approximate budget, and commercial goals.

Browsing data: IP address, browser type, pages visited, and traffic source (via cookies and Google Analytics 4).

Campaign data: ad performance, leads generated, and conversion metrics, when you hire us to manage your paid media.

3

How we use your data

We use your information for the following purposes:

Service delivery: managing your discovery session, building proposals, and executing contracted projects.

Business communication: responding to inquiries and following up on opportunities.

Marketing: sending you relevant content and updates about our services, always with your prior consent.

Service improvement: analyzing on-site behavior to enhance the user experience and our campaigns.

Legal compliance: responding to requests from authorities when required by applicable law.

We will not use your data for any purpose beyond what is described here without notifying you first and, where applicable, obtaining your consent.

4

Legal basis for processing

Consent: when you voluntarily share your information or opt into our communications.

Contract performance: when processing is necessary to deliver the services you've hired us for.

Legitimate interest: for commercial follow-up, service improvement, and fraud prevention, always balanced against your rights.

Legal obligation: when current regulations require us to retain or report certain information.

5

Sharing data with third parties

Digital North does not sell, rent, or trade your personal information to third parties for their own commercial purposes. We may share data with:

Technology providers: tools for CRM, automation (N8N, GoHighLevel), ad management (Meta Ads, Google Ads), analytics (GA4, Looker Studio), and communication (WhatsApp Business API).

Collaborators and subcontractors: external individuals or teams who support service delivery, all bound by confidentiality agreements.

Competent authorities: when required by law, court order, or the protection of Digital North's legitimate rights.

In all cases, we require third parties to maintain protection standards equivalent to those set out in this policy.

6

International data transfers

Because we operate across Latin America, the United States, and Canada, your data may be processed on servers located outside your country of residence.

When this occurs, we take all necessary steps to ensure the transfer complies with applicable legal requirements, including standard contractual clauses and other mechanisms recognized under your country's data protection laws, as well as PIPEDA provisions in Canada and applicable state laws in the United States.

7

Data retention

We keep your personal information for as long as needed to fulfill the purposes described in this policy, and in any case:

For as long as there is an active business relationship or a pending inquiry.

For as long as required by tax, accounting, or legal regulations in each applicable country.

Until you exercise your right to deletion or withdraw your consent, unless a legal obligation prevents us from doing so.

8

Your rights over your personal data

Under the laws applicable in your country, you have the right to:

👁️

Access

Know what data we hold and how we use it

✏️

Correction

Fix inaccurate or outdated information

🗑️

Deletion

Request that your data be removed

🚫

Objection

Opt out of processing for marketing purposes

📦

Portability

Receive your data in a structured format

⏸️

Restriction

Temporarily pause how we use your data

To exercise any of these rights, reach out to us at:

We will respond to your request within a maximum of 30 business days.

9

Cookies and similar technologies

Our site uses cookies and tracking technologies to improve the experience, analyze traffic, and optimize our campaigns. The types of cookies we use:

Essential: required for the site to function properly.

Analytics: to understand how users interact with the site (Google Analytics 4).

Advertising: to measure ad performance on Meta Ads, Google Ads, and other platforms.

You can configure your browser to block or delete cookies, though some site features may not work as expected.

10

Security measures

Digital North applies technical and organizational safeguards to protect your data from unauthorized access, loss, alteration, or disclosure. These include encrypted connections (SSL/TLS), role-based access controls, confidentiality agreements with collaborators, and regular security reviews of our systems.

No data transmission over the internet is completely risk-free. If you suspect any misuse of your information, please notify us immediately at privacidad@digitalnorth.agency. privacidad@digitalnorth.agency.

11

Minors

Our services are intended exclusively for businesses and professionals 18 years of age or older. We do not knowingly collect personal data from minors. If you become aware that a minor has submitted information to us, please let us know so we can remove it promptly.

12

Policy updates

Digital North reserves the right to update this Privacy Policy at any time. When we make material changes, we will notify you through our website or by email with at least 15 days' notice. The current version will always be available on our website, along with the date it was last updated.

Questions about this policy? Email us at